Free Website Audit

Discover exactly what's preventing your website from converting visitors into customers—backed by peer-reviewed academic research, scientific studies, and 20+ performance metrics analyzed by Smart Websites LLC experts.

What You'll Discover in Your Comprehensive Website Audit

Why Website Performance Matters: The Research

Speed Impacts Your Bottom Line

• Dramatic Conversion Impact: Research analyzing page speed effects demonstrates that 1-second delays reduce conversions by 7%, 3-second delays by 20%, and pages over 3 seconds cause 53% of mobile users to abandon^[1]—making speed optimization directly tied to revenue generation and customer acquisition.
• Marginal Gains Equal Major Revenue: Collaborative Deloitte and Google research proves mere 0.1-second load time improvements produce 8.4% ecommerce conversion increases, 10.1% travel sector gains, and 3.6% luxury market improvements^[2]—demonstrating how milliseconds translate directly to bottom-line financial performance.
• Multi-Industry Validation: HubSpot analysis of B2B sites reveals those loading in 1 second achieve conversion rates 3x higher than 5-second sites and 5x higher than 10-second sites^[4], while B2C ecommerce sites loading within 1 second convert 2.5x more visitors than 5-second counterparts^[4].
• User Tolerance Thresholds: Academic research involving 196 undergraduate students examining delay tolerance found page load time should not exceed 8 seconds to promote positive attitudes and must stay below 4 seconds to encourage task completion and return visits^[5].
• Real-World Implementation Success: Industrial case study published in Journal of Systems and Software achieved 98.37% desktop and 97.56% mobile time reductions for First Contentful Paint, plus 48.25% desktop and 19.85% mobile Speed Index improvements^[13] through systematic performance engineering.

User Experience & Credibility

• Critical First Impressions: Studies consistently demonstrate that users form credibility judgments based primarily on website design quality and performance^[14], with slow-loading sites creating immediate negative perceptions that persist even after subsequent positive experiences.
• Perceived vs Actual Performance: Psychological research reveals average web users perceive load times as being 15% slower than actual measurements^[15], and when recalling experiences later, remember load times as even slower—amplifying the importance of objective speed optimization.
• Mobile Responsiveness Requirements: PMC published research involving university students shows 99.2% had smartphones with 91.3% using them for internet access^[6], with correlation analysis revealing responsive design explains 91.5% of usability variance (r = 0.92, p < 0.01)^[6]—making mobile optimization statistically essential.
• Engagement and Session Depth: Research monitoring 245,433 unique site visits found users experiencing 3-second or faster load times visited 60% more pages, while 50% more visitors drop off at 3 seconds compared to 2-second load times^[2]—demonstrating speed's direct impact on engagement depth.
• Long-Term Relationship Effects: Studies show negative user experiences from poor website performance create lasting damage beyond single-visit conversions, with users permanently switching to competitors and sharing negative experiences^[14]—making performance optimization crucial for customer lifetime value.

SEO & Search Rankings

• Confirmed Ranking Factor Status: Google officially announced page experience signals, including Core Web Vitals, as ranking factors through Search Central documentation^[9][10], with Google's John Mueller stating they function as "tie-breakers" between equally relevant content^[10].
• Core Web Vitals Performance Data: Advanced Web Ranking study analyzing 3 million pages from top 20 Google results found only 39% passed Core Web Vitals thresholds^[16], with clear correlation showing higher-ranking pages consistently demonstrated lower Largest Contentful Paint times^[16].
• Mobile-First Index Imperative: Google Developer documentation confirms Core Web Vitals measure real-world user experience for loading performance, interactivity, and visual stability^[7], with mobile version primarily used for indexing and ranking—fundamentally altering SEO requirements for all sites.
• Link Rot Destroys Authority: Harvard Law School study examining legal citations found 50% of URLs in U.S. Supreme Court opinions no longer link to original information^[3], and over 70% of links in legal journals (1999-2011) no longer functioned^[3]—demonstrating widespread link decay damaging site authority.
• Crawl Budget and Indexation: Research shows broken links cause search engine crawlers to hit dead ends, leading to decreased page indexing and wasted crawl budget^[8][17], making it harder for search engines to properly understand site structure and resulting in important pages excluded from results.
• Scientific Link Persistence: BMC Bioinformatics study analyzing nearly 15,000 links in Thomson Reuters' Web of Science found median webpage lifespan of 9.3 years with only 62% archived^[3]—revealing even major corporations struggle with link maintenance despite its SEO importance.

Accessibility & Legal Compliance

• Legal Framework Mandates: Department of Justice 2024 final rule under Title II of ADA establishes WCAG 2.1 Level AA as mandatory technical standard for state and local government web content and mobile apps^[11], with April 2026/2027 compliance deadlines depending on population served.
• Higher Education Enforcement: Research shows approximately 20% of students in higher education live with disabilities^[12], with Michigan Alliance for Special Education filing over 2,400 web accessibility complaints under Title II resulting in 1,000+ resolution agreements^[12]—demonstrating active enforcement landscape.
• Title III Litigation Surge: Academic analysis reveals approximately 14,000 web accessibility lawsuits filed between 2017-2022, with over 3,000 in 2022 alone^[12], commonly citing missing alt text, lack of video captions, and keyboard navigation failures^[12]—creating significant legal exposure for non-compliant sites.
• Healthcare Sector Requirements: Research published by AHIMA Foundation emphasizes hospitals and healthcare systems need continuing education on web accessibility's role in ADA compliance^[18], given healthcare information's critical nature and regulatory scrutiny in medical sectors.
• Market Expansion Benefits: Studies demonstrate accessible design reaches broader audiences beyond disability communities, including parents multitasking, seniors, and users in low-bandwidth areas^[12]—representing significant untapped market segments accessible sites capture while competitors cannot.
• SEO Performance Synergy: Research confirms accessible design improves overall SEO performance as search engines prefer websites serving wider audiences^[12], with accessible sites benefiting from improved crawlability, semantic HTML structure, and better content organization working synergistically with ranking factors.

What's Included in Your FREE Professional Audit

• Complete Performance Analysis: Comprehensive evaluation of page load speeds, Time To First Byte (TTFB), First Contentful Paint (FCP), Largest Contentful Paint (LCP), and Core Web Vitals scores based on Google's confirmed ranking signals^[9][10]—revealing exactly where performance bottlenecks cost conversions.
• Mobile Responsiveness Evaluation: Full assessment of mobile optimization including flexible layouts, touch-friendly design, and responsive elements, ensuring compliance with research showing 91.5% of usability variance explained by responsive design^[6] and Google's mobile-first indexing requirements^[7].
• Technical SEO Health Check: Detailed analysis of metadata optimization, XML sitemap structure, robots.txt configuration, canonical URLs, and schema markup implementation—identifying technical barriers preventing proper indexing based on SEO best practices and Google's published guidelines.
• Broken Link Detection & Analysis: Systematic identification of all broken internal and external links, orphaned pages, and redirect chains—addressing the link rot affecting 66.5% of decade-old links^[8] and 50% of Supreme Court citations^[3] that damage authority and user experience.
• Accessibility Compliance Report: Complete WCAG 2.0/2.1 evaluation covering color contrast ratios, alt text presence, form label completeness, keyboard navigation, and screen reader compatibility—ensuring compliance with DOJ's 2024 ADA rule^[11] while expanding addressable market.
• Conversion Optimization Opportunities: Analysis of conversion barriers, user flow interruptions, and call-to-action effectiveness based on research demonstrating 0.1-second improvements drive 8.4-10.1% conversion increases^[2]—showing specific changes proven to boost revenue.
• Competitive Benchmarking: Comparison of your site's performance against industry averages and Core Web Vitals data showing only 39% of top-ranking pages pass thresholds^[16]—revealing whether your performance loses customers to faster competitors.
• Prioritized Action Plan: Clear, prioritized recommendations ranked by impact and implementation difficulty based on academic research and industry case studies—enabling focus on high-value improvements with greatest effect on revenue, rankings, and user satisfaction.

Why Smart Websites LLC?

• Research-Backed Analysis: Every audit finding grounded in peer-reviewed research, academic studies, and documented case studies from sources including NIH/PMC, Harvard Law School, Google research, Deloitte, and leading scientific journals—ensuring recommendations based on scientific evidence rather than subjective opinions.
• 20+ Performance Metrics: Comprehensive evaluation across speed, mobile responsiveness, SEO health, accessibility, security, and conversion optimization—providing complete picture backed by quantifiable measurements validated through academic research and industry standards.
• Actionable Recommendations: Clear, specific guidance on fixing identified issues with implementation priorities, expected impact estimates based on published research showing 7-20% conversion improvements^[1][4], and resource requirements for immediate action.
• No Obligation Consultation: FREE 30-minute review of audit findings with Smart Websites LLC expert—discussing your specific business goals, competitive landscape, and highest-priority opportunities backed by research demonstrating performance optimization ROI.
• Spokane-Based Expertise: Local Eastern Washington business understanding regional market dynamics, audience preferences, and competitive landscape—combined with national-level technical expertise and research-backed methodologies ensuring world-class analysis.
• Proven Methodologies: Implementation strategies based on industrial case studies achieving 98% performance improvements^[13], academic research validating conversion optimization techniques^[2], and compliance frameworks meeting DOJ standards^[11].

What Happens Next?

1. Submit Your Website: Fill out the simple form below with your website URL and contact information (30 seconds)
2. Automated Analysis Begins: Our advanced tools immediately start scanning your site across 20+ research-validated performance dimensions (24-48 hours)
3. Expert Review: Smart Websites LLC specialists manually review automated findings and add human insights based on industry best practices (included)
4. Receive Comprehensive Report: Detailed PDF audit delivered to your inbox with all findings, academic research citations, and prioritized recommendations
5. FREE Consultation Call: 30-minute strategy session to discuss findings, answer questions, and plan next steps (optional, no pressure)